Depict ordinary people in your stories – people like you & me – that’s what people are looking for
Use care in naming your characters.
no same letters, (danger of confusion – Barb, Babs) (same
number of letters – Mary, Marg)
no Jodi’s, (reader asks, “Is Jodi a man or a woman?”)
no unusual names in an occupation — PERCY as a soldier of fortune, KILLER as a caring hospital aide.
Be careful to introduce your characters in proper order – hero/ heroine first
Make judicious use of character “tags” – those particular habits, mannerisms, and gestures inherent to a personality. Pulls his ear, clicks her pen, twists her hair etc.
Keep your characters identified. The old rule says no more than three lines of dialogue without identifying the speaker
Show the character’s inner struggle. It’s often more interesting than the outer struggle.